Thursday, February 12, 2009

white space

recently a friend of mine mentioned that one of the most valuable thing she learned from me was the importance of the use of "white space" ~ so i thought i would share some of my work and the richness that "space" can bring to a design when it’s well done.



one important factor when using all that white is to make sure it communicates its own richness & quality ~ meaning "don’t be cheap on the stock" ~ buy a beautiful, rich, thick, high quality paper stock! it truly will make all the difference. people don’t usually know why, but they will say "wow, that card is awesome." simply said, it’s the impact of the intangible, the subtle, and knowing how to use its elements effectively.




lastly, if a client should insist that you include everything that they do on their business card, there really is no need to panic. although most people understand that the function of a card is to communicate contact information, there is sometimes a reasonable need to communicate the extent of services. this last picture is a fair example of using all that information in a clean and impactful way that is yet appealing to the eye. and still, look at all that white space!

for other wonderful examples of elegant white spaces: 7-├ętoiles

above designs from GR:D

5 comments:

Heidi Henderson Author said...

i love you and your white space xo

Colour Me Happy said...

I agree totally, white is so clean I just love it.

Meade Design Group said...

A good friend of mine called white space - breathing space - Her rule of gold is always to leave space to let the eye rest. I can't agree more.

guylaine rondeau said...

yes... i have also used the expression "breathing room" – and when there isn’t enough of it, i often describe the piece as looking "like a pizza" – make that an "all dressed pizza" in some cases... (wink).

sallymandy said...

I was just thinking today about all the blogs I love that have a lot of white space. Mine? No white space. I have a template that I love which also creates a feeling I was after...but I do kind of crave the breathing room effect.

Nice post, and lovely blog here, full of breathing space!